Opening Minds, Bridging Differences, Living Jewish Values.

Alumni Spotlight: Sam Goodman (HS '06)

Sam Goodman (HS '06, Board of Trustees, Alumni Representative) is a Creative Strategy Lead at Snap, Inc. where he has worked since 2015. Sam consults advertisers on how to achieve their marketing goals on Snapchat's platform. He currently manages a team that supports a variety of Fortune 500 Brands. In his leadership role, he also helps build a sense of community at the company, something he valued greatly during his Heschel years.

Sam, who was part of Heschel High School's first graduating class, took a gap year with Kivunim before attending the University of Michigan. Coincidentally, that was the first year that Kivunim offered the program to students. Aside from the incredible global exposure provided by Kivunim, Sam was excited to be a pioneer of this program.

After graduating from Michigan in 2011, Sam returned to New York City and worked at L'Oreal as a Brand Manager. He then moved over to the digital media industry at Thrillist, a digital publisher which covers food, drink, travel and entertainment, and then eventually shifted his focus to Snapchat.

When asked how Heschel has shaped who he is today, Sam said that "Heschel showed me the true value of curiosity, empathy and listening to others." He has taken those lessons with him through every stage of life and is now using them more than ever at Snapchat. He also said that Heschel "showed me how to build a Jewish community from a non-traditional approach and as a result strengthened my Jewish identity."

This past May, Sam was asked to join Heschel's Board of Trustees as the Alumni Representative. He says that the opportunity excites him because it gives him the opportunity to give back to an institution that shaped who he is. "Heschel has a unique approach to education and I look forward to being apart of its future."

Sam currently lives on the Upper West Side with his wife Dina Ufberg. They were married in 2015.